The first loyalty driver that pays people to move. Companies fund the credits, people earn them by physically exploring real places, and a cause gets funded on every find. Credits spend straight back with the company.
Watch the full Catchback journey — 6 steps, one seamless loop.
Open the app, enable GPS. The home screen shows the campaign, the trails it unlocks and the credit available.
Trails within walking distance of the sponsor’s locations, sorted nearest first. More spend unlocks more of them.
A cryptic clue — no map, no coordinates. You have to figure out the location yourself and walk there.
Radar pulses cold blue to hot red as you approach. No dot, no arrow — colour is your only guide. Earn it.
GPS confirms you made it and a photo on site proves it. Credit unlocks — no shortcuts, no gaming it.
Answer five quick questions and the credit lands in your wallet, ready to spend with the sponsor.
A GPS-powered treasure hunt a company runs over real places. It gets people moving, takes them somewhere they would have walked past, and turns their footsteps into credit and real-world impact.
Every trail sits within walking distance of the sponsor’s locations. A cryptic clue, no map pin, no coordinates — just your instincts and the streets around you.
Your phone guides you with a warm/cold radar as you get closer. Physical exploration is the whole point. You'll discover places most visitors never find.
Arrive at the location, GPS verifies your presence, and you capture the mascot. A unique code is generated — proof you were there.
Every find releases a donation, paid by the company running the campaign — never taken from your credit and never asked of you. Walking is the whole contribution.
Answer five quick questions and the credit lands in your wallet straight away. Not a voucher, not a prize draw — real credit, redeemable with the company that funded it.
The further you go with the sponsor, the more trails open up — laneways under skyscrapers, hidden fountains, headlands most people never reach. Earning credit is what unlocks the next one.
Built on a simple idea: exploration should benefit more than just the person doing it. Every find contributes to a cause — funded by the company, at no cost and no extra effort to you. Just walk.
Every find releases $1 to a cause the sponsor backs — paid by the company, not deducted from your credit.
No opt-in, no minimum, nothing asked of you. Every capture adds to the collective pot. The more people explore, the bigger the impact.
We donate to causes focused on children, health, and community. We believe the best adventures leave something behind — for the places you explore and the people in them.
This isn't about replacing charity. It's about making everyday activity — a Saturday morning walk, a lunch break, an afternoon with friends — count for something beyond the moment.
We're starting small, doing it properly, and building from real experience. Here's where Catchback is headed.
Eighteen hidden places across Sydney. Real GPS hunts, real credit, real donations — proving the model works before we scale it.
New companies, new cities, new causes. Any business with locations and a loyalty budget can run a campaign. We're building the platform to make that self-serve.
Loyalty that pays people to move rather than sit still — running across retail, hospitality, travel and whole city precincts at once. That's where this goes.
The game is the surface. Underneath, every mechanic is built to drive repeat spend, deeper engagement and real foot traffic to your locations — without discounting your product.
Every clue is set within walking distance of one of your locations.
Why it matters — Rewards feel tied to you, and coverage only needs to exist around your sites — not the whole city.
Earnings land as credit, redeemable only against a future purchase from you.
Why it matters — Face value overstates real cost. The reward buys a repeat purchase instead of giving away margin.
Each trail is anchored to one of your sites, named on the card and at the moment of capture.
Why it matters — Real feet arrive at real doors, with your name on the moment they got there. Attributable, and hard for a competitor to copy.
A donation is released on every find, paid by you and never deducted from the customer.
Why it matters — A credible impact story tied to real behaviour rather than a line in a report — and it can run through a foundation you already support.
The number of trails available scales with how much the customer has spent with you.
Why it matters — A visible, honest nudge toward the next purchase — earning credit is what opens the next place to go.
Every reward is released against two independent proofs: GPS confirmation inside a tight capture radius, and a photo taken on site. Nobody can claim credit without genuinely making the trip.
We'll be in touch within 24 hours. Thanks for reaching out to Catchback Labs.