An AR cashback hunt built for OTAs. Travelers explore cities, catch branded mascots at landmarks, earn rewards — and can only redeem them on their next booking.
Watch the full player journey — 6 steps, one seamless loop.
OTA sends a personalised link in the booking confirmation. "Your adventure awaits — find the hidden character."
A cryptic image or riddle hints at a landmark. No map. No coordinates. The traveler must figure it out.
Radar pulses cold-to-warm as they walk. Blue means far. Red means close. The city becomes a playground.
Within range, the branded character appears through the camera overlaid on the real world. Tap to capture.
Common, Rare, Epic or Legendary. Rarity is a surprise. The thrill of not knowing drives replays across the city.
Reward lands instantly. 30-day expiry creates urgency. Redeems only on the next OTA booking — the loop closes.
Travelers are already walking to temples, markets, and landmarks. Catchback layers a game on top of that journey — and converts exploration into measurable, attributable bookings.
A cryptic text or image clue hints at a nearby landmark. No map pin. No coordinates. Pure intrigue — the hunt begins on foot.
Screen pulses blue to red as the traveler walks toward the mascot's spot. Physical exploration required. No shortcuts.
Within capture range, a glowing AR marker appears through the camera. The branded mascot materialises, overlaid on the real world.
Single tap captures the mascot. Tier revealed — Common ($20) to Legendary ($150). Cashback lands in OTA wallet instantly.
Every landmark has a unique branded mascot — city-specific, OTA-branded collectibles. Travelers build a full city set, landmark by landmark.
Cashback redeems only inside the OTA on a next booking. 30-day expiry creates urgency. GMV uplift is fully attributable.
One campaign unlocks three simultaneous business outcomes — repeat bookings, cheaper customer acquisition, and organic social reach your marketing team didn't have to buy.
Rebooking rate from engaged players in a 10-day pilot — versus near-zero post-trip re-engagement from a standard OTA confirmation email.
Cashback redeems only on the next booking, with a 30-day expiry. The reward itself is the retention mechanic — no loyalty points, no punch cards.
60–75% cheaper per booking than Google or Meta — and every capture generates a behavioural dataset of exactly where travelers go, when, and for how long. Data no ad platform can produce.
Catching a dragon at a temple is an inherently shareable moment. Travelers post it because they want to — not because they were told to.
Catchback Labs doesn't replace an OTA's loyalty currency — it supercharges it. We deliver the hunt and AR capture moment on top of the reward infrastructure each OTA already has. No rebuild required.
| OTA | Reward Currency | Instant Redeem | Covers Activities | Status |
|---|---|---|---|---|
| Agoda | AgodaCash | ✓ 7 days post-stay | Partial (pay-now only) | ★ SEA Pilot Q3 2026 |
| Trip.com (Ctrip) | Trip Coins (TripPLUS) | ✓ Immediate on booking | ✓ Flights, hotels, experiences, trains | Target — Year 2 |
| Expedia Group | OneKeyCash | ✓ 3 days post-stay | ✓ Hotels, flights, activities | Target — Year 2 |
| Booking.com | Booking Wallet Credits | ✓ Applied at checkout | ✓ Accommodations + attractions | Target — Year 2 |
The strategic insight: Every major OTA has already built the reward infrastructure. Catchback Labs adds the engagement layer they're missing — the hunt, the AR capture moment, and the rebooking trigger — without asking any OTA to rebuild their loyalty stack. We sit on top of what they already have.
The pilot proves the rebooking mechanic. Phases 2 and 3 transform Catchback Credits into the rewards layer of the entire travel economy — accommodation, transport, food, and experiences.
Earn: AR hunt reward → Catchback Credits
Redeem: Next OTA booking only
Revenue: OTA campaign fees + performance bonuses
Proof point: 35% rebooking rate, $32 CAC, SEA pilot
Earn: AR hunt + transport + dining spend
Redeem: OTA rebooking + Grab rides + Uber Eats
Revenue: OTA fees + partner referral clips
Partners: Grab (SEA anchor), Uber, Klook
Earn: Every trip touchpoint generates credits
Redeem: Accommodation, activities, transport, food
Revenue: Multi-sided network fees across full partner stack
Exit: Acquirable by OTA, Grab, Booking Holdings, or payments platform
PHASE 2–3 PARTNER NETWORK
Phase 1 revenue forecast published separately. Phase 2–3 partner revenue represents material unmodelled upside from 2027 onwards.
At pre-seed, the team is the thesis. Both founders bring direct, irreplaceable access to the problem and the solution.
Guillaume sells it. Aymeric builds it. The commercial thesis and technical delivery are both in-house.
We'll be in touch within 24 hours. Thank you for your interest in Catchback Labs.